The Importance of Engaging with Councillors and Communities in the Planning Process

As the new Planning and Infrastructure Bill has now been published, it raises a question about whether the new proposals mean engaging with local communities and councillors is needed anymore, with a much diminished role for them under the new process. But whatever the end-result of the legislation is, the importance of good engagement in the planning process cannot be overstated. That said, and despite the clear need under the system as it applies today, applicants often overlook this critical step (especially for larger applications that directly impact local communities the most). This leads to major challenges as developments move forward, not only for applicants but also for councillors, who must address the concerns of their residents and who can be a thorn in the side, sometimes effectively so too. Engaging with both communities and councillors from the outset is therefore key to ensuring a smooth planning application process.

The focus of a planning application often lies on technical details, but without engagement, opposition from local residents can quickly become a point of contention for councillors. If not addressed early, this opposition can overshadow the benefits of the proposal, creating additional headaches. Early and meaningful engagement with councillors, the community, and other local businesses if appropriate, can prevent this, addressing concerns constructively and stopping opposition before it escalates.

Effective engagement builds trust between applicants, councillors, and the community. When residents feel their views are heard, they are more likely to support the project. Similarly, councillors who are well-informed and involved in the process are better equipped to advocate for the application, knowing it reflects the needs of their constituents. Transparency and open dialogue throughout the planning process are essential to garnering support and ensuring smooth approvals.

Engaging with the community is more than just gathering feedback; it's about understanding local demographics and concerns. Each council and community has its own priorities and values, and applicants need a team that understands these dynamics. A top-down approach, where decisions are made without consultation, can lead to backlash. Successful engagement requires sensitivity to local sentiment and the ability to communicate effectively with diverse groups.

Consultation is at the heart of building relationships. However, it’s important to remember that consultation isn’t just about sending out leaflets or holding a single meeting. If not handled thoughtfully, a simple leaflet can become a source of frustration, leading to misinformation and public outcry online, particularly on community chat sites. As former MPs, we've seen this happen all too often. A well-crafted consultation process, one that is ongoing and interactive, is necessary to avoid these pitfalls and manage public opinion.

Engaging with councillors and communities is not just a formality—it’s an essential step to ensure the success of your planning application. By involving the right people, understanding local dynamics, and fostering transparency, applicants can build trust, mitigate opposition, and strengthen their proposals. A well-executed consultation process not only benefits the application but ensures that the final project serves both developers and the communities they aim to support. Engaging with stakeholders from the start is key to avoiding roadblocks and ensuring that your planning application moves forward with the backing of those who matter most: councillors and the community.